Brand campaign
A campaign built around a product, a launch, or a cultural moment that fits the work BCNY already does.
PARTNERSHIPSBRAND DEALS
Selective brand work
Brand work has to fit the world of the project.
BCNY works with brands when the idea fits the stores, the cats, and the city around them. Brands that want to support fieldwork directly can use Archive Sponsorship.
The bar is high on purpose.
BCNY is an archive, a book, and a specific New York point of view. A partnership has to protect that before it can borrow the name.
It has to connect to what BCNY covers: bodegas, cats, New York, and the culture around them.
Owner quotes, store context, and cat behavior stay real.
The budget and the idea have to be worth putting the BCNY name on.
Archive Sponsorship is the clearest path for brands that want to directly support fieldwork.
Where a brand can fit
These are starting points. The final shape depends on the idea, the budget, and whether it belongs in the BCNY world.
In-bodega activation
A limited concept set inside a real bodega, with the store's approval and the owner's involvement.
Product or print collaboration
A product, print, or editorial feature made with BCNY, built to last rather than to sell once.
Book or press-window partnership
A larger campaign tied to the book, a press moment, or the advocacy work.
The best partners already belong near the work.
- Pet and cat-care brands with a natural connection to the work
- Food, beverage, or neighborhood brands that belong in NYC retail culture
- Camera, printing, art, design, publishing, or bookstore partners
- Selective local launches, limited objects, or cultural campaigns
Brand partnership inquiry
Send the brand, rough idea, timing, and budget range. If archive sponsorship is the cleaner fit, we will route it there.