Brand Partnership Recap
Lesure went into the bodega.
A paid launch activation with bodega access, owner coordination, product placement, creator outreach, press support, and public results.
The Problem
A pet-tech launch needed a real setting.
Lesure was launching a self-cleaning litter box. A clean studio demo would have been simple. The plan was to put the product where the story actually made sense.
That meant actual NYC bodegas, shop owners, cats who already lived there, and a clear reason the product belonged in the conversation.
BCNY made that possible through owner relationships, shop coordination, story context, and press background.
What We Did
We turned access into a campaign.
Bodega Access
BCNY used shop-owner relationships to identify, vet, and coordinate participating stores across the city.
On-The-Ground Coordination
We handled owner outreach, schedule checks, backup locations, and practical shoot details so the brand team could walk into real bodegas with permission.
Creator And Community Layer
The campaign included a Shop Cats introduction, BCNY channel support, and an email update to people who had already raised their hands around bodega cat care.
Press Support
BCNY supplied quotes, context, media background, and links to prior coverage so the launch connected back to the stores.
Scope
The activation covered the full path from idea to public launch.
Timeline
From negotiation to broadcast in under three months.
Scope Set
Lesure and 5WPR came in looking for bodega-owner introductions, social support, press access, and a local partner who already knew the stores.
Stores Lined Up
BCNY began outreach, checked owner fit, confirmed availability, and coordinated two primary shoot locations with backup options.
Launch Went Live
The Lesure Litter Box launched with the Bodega Cats partnership, donated units, campaign content, and an official press release.
Broadcast Follow-Through
The campaign extended into PIX11 New York Living, with Dan appearing as the BCNY voice for the segment.
Results
What the launch produced.
The partnership produced owned content, third-party press, a local TV segment, public engagement, and a launch story that was tied to real stores.
Partner With BCNY
Need NYC bodega access?
BCNY helps brands work with bodegas, their owners, and their cats without losing the local context.