Brand Partnership Recap
Lesure went into the bodega.
A paid campaign spanning 10 bodegas, owner coordination, product placement, BCNY posts and email, press materials, and a PIX11 segment.
The ask
Lesure needed store access and local coordination.
Lesure wanted to introduce its self-cleaning litter box in New York. BCNY coordinated 10 participating bodegas, two primary shoot locations, owner communication, and press support.
What BCNY did
BCNY handled store access and campaign coordination.
Store introductions
BCNY identified participating stores, spoke with owners, and confirmed which locations fit the campaign.
Shoot logistics
We handled schedules, owner permission, primary shoot locations, backup options, and practical details inside the stores.
BCNY audience
BCNY introduced the campaign through Shop Cats, published campaign posts, and emailed supporters who follow the cat-care work.
Press materials
BCNY supplied quotes, store context, background on the cats, and links to earlier coverage for the launch team.
Scope
What BCNY handled.
Timeline
From negotiation to broadcast in under three months.
Agreement
Lesure and 5WPR asked BCNY for bodega-owner introductions, social posts, press support, and store coordination.
Store outreach
BCNY began outreach, checked owner fit, confirmed availability, and coordinated two primary shoot locations with backup options.
Launch
The Lesure Litter Box launched with the Bodega Cats partnership, donated units, campaign content, and an official press release.
PIX11 segment
Dan appeared on PIX11 New York Living to talk about BCNY, the participating stores, and the campaign.
Results
Where the campaign appeared.
The launch included an official release, BCNY campaign posts, and a PIX11 New York Living segment.
Partner With BCNY
Planning a campaign in NYC bodegas?
BCNY can coordinate store introductions, owner permission, and shoot logistics for work that fits the stores and cats.